About Robin

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Robin Little Realtor
SRES ABR SFR ALHS NCIDQ

Senior Real Estate Specialist
Accredited Buyer Representative
Short Sales and Foreclosure Resource
Accredited Luxury Home Specialist
National Council for Interior Design Qualifications


Robin graduated from Arcadia University with Bachelor of Fine Arts degrees in Interior Design and Art History. She went on to work in two architectural firms as a manager of interior design before getting her Real Estate License.

Today, she uses her 20 years in the interior design business to better market and sell homes in her community. She is the author of her signature “Power of Sold” system, a buying and selling process that helps her beat the competition. She is always available to discuss your home so email or call and take the first step!


at a glance

 

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+ Author of signature system “Power of Sold”
+ Graduate of Arcadia University, Bachelor of Fine Arts degrees in Interior Design and Art History.
+ Utilizes design expertise to stage homes to create a positive first impression to attract buyers which provides the competitive edge in local markets.
+ Contract knowledge to advice; counter and negotiate on the seller’s behalf.
+ Innovative marketing campaign utilizes outstanding photographs, architectural floor plans, and property features published in home books, and mass distribution in postcards and newsletters.

+ More than 20 years of business experience.
+ Manager of interior design departments in two architectural firms.
+ Creates interior environments so buyers can imagine their own personal decorating tastes and lifestyles to bring them one step closer to writing an offer.
+ Keen negotiating skills provide the best price and best terms for the seller.
+ Enthusiastically and competently provides exemplary service assisting sellers through the home selling process making each step of the transaction as easy as possible.

 

Robin is a licensed realtor in Pennsylvania and Delaware.
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get results.

 

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Robin’s listings are of the market for an average of only 32 days.
Chester County average 99 days on the market.
Delaware County average 92 days on the market.
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Robin’s average list-to-sale price is 98%.
Chester County average is 91%.
Delaware County average is 89%.

 

Listing with robin means less time on the market and more money in your pocket.

 

 


don’t be disappointed.

 

Sadly, 72% of sellers are dissatisfied with the agent they hired to list their home. Why?
Many agents follow the “3 P’s” of real estate.
1. Put a sign in the yard.
2. Place the house on MLS.
3. Pray the house sells.

 


your property, SOLD.

 

8 Steps for 15 Seconds
On the average, buyers make their home buying decision within the first fifteen seconds of entering the home.

 


EVALUATE
Conduct and provide comparative local market analysis to strategically price your property, therefore giving it the competitive edge necessary to attract buyers.
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Evaluate home, room by room to make recommendations so buyers can envision themselves living there.
  
Perform complete property evaluation to consider items that would impact the asking price, such as curb appeal, hardscaping, landscaping, neighborhood, exterior and interior house conditions, repairs needed, age of appliances and utilities and any recent updating.
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STAGING
Create home model atmosphere by executing essential tasks to present your home in the most appealing way for any buyer to image their own furnishings, color preferences and lifestyle.
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Showcase home by furniture placement to optimize room functions, determine circulation paths, and create inviting seating arrangements.
  
Accessorize rooms with pictures, plants and artwork to provided the final touch to stage any room. Robin provides accessories as needed.
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MARKETING CAMPAIGN
Post professional photographs to generate interest and attract buyers to request home showings.
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Create architectural floor plans to serve as a great reminder of the home and allow buyers planning guides for furniture placement.
  
Post listing with property description highlighting the home features and fabulous photographs on the MLS as well as popular buyer related websites.
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Provide a REAL virtual tour, not a video of pictures being stitched together.

 

PRO ACTIVE
Add listing with property description highlighting the home features and great
photos, floor plans, and virtual tour on MLS as well as popular buyer related websites.
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Mail “Just Listed” postcards to database, local residences and target markets.
  
Publish and distribute Home Book complete with pictures, floor plans and property information to agents and potential buyers.
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Call local agents to make them aware of the new property listing.

 

PROSPECTING
Contact local active agents to make them aware of the property listing and ask if they are working any buyers that might be a good candidate for the property.
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Prospect daily for qualified buyers by calling database, target markets, and local
residences.
  
Host brokers luncheons and open houses.
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Follow up with agents who have shown property for feedback.

 

COMMUNICATION
Establish best method of communication for seller; email, text messaging and/or phone calls.
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Update seller with progress reports, feedback and changes in the real estate market on a regular basis.
  
Represent and negotiate on behalf of seller for best price and best terms.
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CLOSING
Pre-qualify potential buyers to insure their financial ability to purchase property.
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Track and confirm all contractual obligations are satisfied by deadlines on both sides of transaction.
  
Insure that all contract details are complete for a seamless transaction.
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Prepare coordinate and finalize the closing.

 

THE END
Get your “Just Sold” Check.
  

 


determining property value

 

the market determines your house’s value.
Realistically, the market establishes sale price guidelines for your property. The following are the factors that affect property value.
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price
Strategic competitive pricing promotes showings and offers in a timely manner.
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locations
Location is the single most important factor in determining the value of your property.
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condition
First impressions are very important. The condition of the property affects the price. It is essential that the property be presented in the best and most inviting way possible.
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competition
Prospective buyers will compare your property – both the condition and the price – to the other listings in the area. Based on properties both listed and recently sold, a fair market value shall be established.
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timing
It is essential to take advantage of the first thirty days of a new listing. Statistically, most showings occur during this period, so a heavy marketing campaign is necessary. Ultimate results are anticipated when potential buyers and their agents who have been home searching ads have exhausted available properties, discover your listing, schedule a showing and make an offer.

 


three things buyers do to find a home

 

Research Neighborhoods
Buyers initially begin their home search by driving through areas to see where they would feel most comfortable living.
  

 

Search Homes on the Internet
Robin’s listings, highlighted with detailed descriptions and over twenty photographs, are posted on all of the most popular home buyers websites.
  

 

Hire a Real Estate Agent
Buyers know that they may tour any home on the market in their desired area with the assistance of any realtor. Therefore, all local real estate agents are notified of Robin’s listings through email, flyers, networking, and phone calls.
  

 


the three best things to get your property showings

 

Professional Photos
Buyers start their property search online. So, to capture their interest, great photographs placed in a strategic order entices the buyer to click through the pictures, which is the best initial marketing tactic.
  
Floor Plans
Floor plans are a significant resource for buyers to visualize general circulation, room sizes, and furniture arrangements. Vacant property floor plans will include furniture to give the buyer a reference.
  
Virtual Tour
A real virtual tour, not photographs stitched together, provide the buyer the next best thing to an actual house tour.
  

 


testimonials

 

2015
“Robin Little is the best realtor I have worked with when dealing with any real estate transaction I have experienced so far. She is not only knowledgeable but very personable and knows how to make the experience enjoyable!”
– Bought a Single Family home for approximately $300k in Springfield, PA.

 

2015
“Robin was excellent as our agent. Whenever we found homes or she found any, we always made prompt plans to get together and see them. She was always available and flexible with our schedules. We got a short sale property in record time! She was so great, the process was a breeze as first time home buyers. I would recommend Robin to anyone!”
– Bought a Single Family home for approximately $250k in Wilmington, DE.

 

2015
“We had an amazing experience home buying with Robin. She is very knowledgable, personable, and met our individual needs. We always felt as if we came first in her world. Robin has a great network of people to work with on the lending side of things. We are very pleased with our experience.”
– Bought a home in Sadsburyville, Caln Township, PA.

 

2014
“It was a pleasure to have Ms. Robin Little as our realtor. She is a very intelligent and engaging woman who really cares about her clients. Any questions or concerns were addressed promptly and completely. Her demeanor was warm and friendly while maintaining her professionalism. She worked continuously to help us sell our home, and the results were more than satisfactory for all parties. Ms. Little definitely goes above and beyond to assure her clients of satisfactory results. I would highly recommend Ms. Little as an excellent representative of Keller Williams Real Estate.”
– Sold a Single Family Home for approximately $425k in Kennet Square, PA.

 

2014
“Robin is extremely pleasant to work with and she was very flexible when it came to my schedule and showing homes that I asked to see. She also did a great job researching rentals in the area that met my criteria and made it easy to work with the property managers of the properties I had applied to. I would highly recommend Robin as a realtor!”
– Helped me rent a home in Holiday Hills, DE.

 

2014
“Robin took the time and answered all our questions. She was very thorough and got information to us in a timely manner ! We will use her in the future!!”
– Showed a home in Westtown Township, West Chester, PA.

 

2014
“Robin Little is so on top of her game. She doesn’t miss a thing, whether it be buying or selling! She is very responsive, very trustworthy, honest, and knows the market when buying and how best to advertise your house for selling purposes. She makes the entire ‘burdensome’ process enjoyable. I highly recommend her whether you are buying and/or selling!”
– West Chester, PA.

 

2014
“Robin was great in helping us find our first home! She searched for homes in our price range and stuck to the budget. When we had issues with price, she was able to fix things and negotiate. We had a great experience with Robin!”
– Bought a home in Lincoln University, London Grove Township, PA.

 

2014
“Excellent service, went above and beyond to ensure settlement was on time. Robin was available at anytime we had questions regardless of the time or day. Will definitely use Robin again in the future.”
– Bought a home in Tweedale, Upper Oxford Township, PA.

 

2014
“We had a very challenging sale of our home. Robin utilized her knowledge of the system and her extensive resources to create a successful scenario from what seemed to be a dreadful one. At every turn there was a new challenge that she faced head on and never shied away from. I doubt anyone will have a scenario like ours ever again but it’s nice to know that she can handle it. We consider ourselves very aggressive and on top of things when it came to finding a new home. We checked Zillow and other sites almost every hour of every day. After months and months of looking it wasn’t us that found our dream home it was Robin. She understood what we were looking for and had the inside track the whole time. Don’t let her friendliness and charming demeanor fool you. When something needs to get done she gets it done!”
– Sold a home in Zebleys Corner, Garnet Valley, PA.

 

2014
“We used Robin to sell our moms home. She did an excellent job of staging the house advertising and making suggesttions on improvements to sell the house. I have been a friend of hers for many years and wanted to give her the opportunity to sell my moms home and she did an excellent job. All the best for a successful,career in real estate.”
– Sold a Single Family home in Aston, PA

 

2014
“Robin is a very committed realtor. She follows through on every detail. Her marketing skills are the best. We have moved 6 times in several states, and Robin is by far the most knowledgeable realtor we have ever used. It was great to have someone that has a design degree, she was able to help us stage our home to get it ready for sale.”
– Sold a Single Family home in Garnet Valley, PA.

 

2014
“In the sale of a church owned property, Robin provided timely answers to numerous questions, advocated for our interests and provided invaluable, wise counsel throughout the sale. We regard her work very highly!”
– Sold a Single Family home for approximately $200k in Glen Mills, PA.

 

2014
“She expresses great concern for detail and does excellent prep work for the home book for potential buyers. We appreciated her time and hard work she put into selling our house.”
– Sold a Single Family home for approximately $375k in West Chester, PA.

 

2014
“My 24 year old son wants to buy a house in Baltimore and is having a challenging time. Robin offered him insight as well as information/links for him as a first time home buyer potentially eligible for money. He is extremely grateful as no one in the Baltimore area even mentioned any of this to him as a possibility. Robin also offered to help him find a good realtor to work with as she is licensed in PA and DE and not MD. She is extremely helpful and knowledgeable and obviously gets no benefit in helping my son, but is so anxious to see others succeed! She’s the best!”
– Helped in Baltimore, MD.

 

2014
“She is the absolute best! My husband and I were first time home buyers and had a lot of questions. Robin was very helpful and made the process enjoyable! She found us the house of our dreams!”
– Bought a home in Rockland, DE.

 

2014
“Robin was always willing to go the extra mile…through streams and fields and woods and ponds! I have had a terrific experience working with her from finding my property through closing. Could not recommend her more highly.”
– Bought a home in Kintnerville, Noxkamixon Township, PA.